Bloom is a fictitious food company, which specializes in fruit in all its variations. We were supposed to develop a concept and the CI. Bloom serves all kinds of fruits in all kinds of ways – warm, cold, as a smoothie, salad or as fondue. The colors of the interiour refer to colorful fruits, especially a water melon.
The Logo refers to a pineapple and is supposed to be classy, elegant and is yet supposed to visualize the feeling of the freshness of a fruit. The claim „Give junkfoot the boot and switch to fruit“ encourages the customer, to try something new, live healthier and enjoy a good time at Bloom.